In reference to the etymology of the word uchawi (meaning magic in Swahili), the brand represents a state of mind. The Uchaspirit conveys a whole set of ideas that reflects the optimism, the joy, the hope, the courage, the strength of a youth that wishes to express itself and claim its multiple identities while remaining gracious. 

Uchawi is a multicultural concept. A Made in Africa brand that can embody several women at a time everyday. From the active woman to the corporate look through the woman-child casual chic look, You'll understand UCHAWI is intergenerational. 

UCHAWI at work, UCHAWI at sport, UCHAWI at the cocktail party, it's more than a brand, it's a state of mind. A state of mind in which magic exists, magic operates and the impossible dies.